Origin’All Launches at IBTM with Sustainable Community Zone

This IBTM will see the launch of a new community focused social enterprise for the meetings and events industry; Origin’All. The company works with local, destination specific, suppliers to offer solutions for event planners who wish to create more authentic meeting and incentive programmes, ensuring that the value of the meeting stays within the local community while enriching the experience for delegates.

As part of the company’s launch activity, Origin’All has partnered with IBTM to create the ‘Plan with Purpose – Sustainable Community Zone’, a show feature that will showcase some of the creative and artisanal talent within Catalunya. The zone, which will be situated opposite the Hosted Buyer Lounge and adjacent to the Accelerate Stage, will see live demonstrations from the culinary to the artistic, and with each underlining their own social purpose within the region.

“Origin’All is a response to the growing desire from delegates to have an authentic experience in the destinations their meetings and incentives take them to,” comments Claudia Cavariani, CEO & Founder, Origin’All. “We unearth businesses from local communities, and which have their own positive social agenda, and use them as a more powerful addition to meeting agendas; from entertainment to social programmes, unique venues to gifting.”

Origin’All is part of a wider trend of businesses looking to break older approaches to business events and incentive travel programmes, where luxury and indulgence takes priority over culture and connection with local communities. Increasingly destination management companies are looking at new options for a more discerning delegate looking for cultural tourism options, meaningful experiences, products and services.”

“We’re launching in Barcelona first and are delighted to be partnering with IBTM who we know are passionate supporters of communities across the city,” continues Claudia. “After Barcelona, we’ll be opening up destination services across Europe and beyond, so corporates and DMCs can be connected with exciting businesses that share their values.”

Alistair Turner – for Origin’All Spirit